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Nothing on the outside will fix you . . . not people, not places, not things—It's an Inside Job.

 

Words empower us. When we wear them next to our skin, we absorb the affirmations to live for our highest good. It's an Inside Job, implementing this philosophy, imprints the inside of our garments with positive affirmations.

 

Masaru Emoto's studies show the power of words and thought:

 

Masaru Emoto  (江本 勝 July 22, 1943 – October 17, 2014)  was a Japanese author, international researcher and entrepreneur, who claimed that human consciousness has an effect on the molecular structure of water. 

 

Emoto's conjecture evolved over the years, and his early work explored his belief that water could react to positive thoughts and words, and that polluted water could be cleaned through prayer and positive visualization.

 

Emoto believed that water was a "blueprint for our reality" and that emotional "energies" and "vibrations" could change the physical structure of water. Emoto's water crystal experiments consisted of exposing water in glasses to different words, pictures or music.

 

Emoto made the claim that water exposed to positive speech and thoughts would result in visually pleasing crystals being formed when that water was frozen, and that negative intention would yield "ugly" frozen crystal formations.

 

Water exposed to negativity would actually kill plants, and positive water made them grow strong and furious.

 

 

Our affirmations allow the wearer to be in touch with the concept that “It’s an inside job”, both in their thoughts and inside their clothing, to live for their highest good and reinforce their dreams.

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